"My name is Alexandros Karamanis, I am 37 years old and I am from Athens, Greece.”
This is how Alex Parnassus begins his presentation, an art director and multidisciplinary designer (industrial, graphic, fashion and jewelry) who believes in artificial intelligence as a tool that opens the way to new aesthetics and creations in the world of design.
The high level of questioning of the use of AI in the art sector leads to a constant debate about what is moral and authentic. For Alex, artificial intelligence is comparable to the invention of the camera and the impact it had on artistic creation in its early days. On the occasion of the last Olympic Games in Paris in 2024, Parnassus took advantage of technological innovation to create these photographic pieces that look like the collection of uniforms for the games.
“In my opinion, AI should be considered a tool, like a hammer; it can build a structure, but it can also cause damage. The crucial aspect lies in the user’s intention and the purpose they are trying to achieve.”
The Olympic Uniforms project is based on the idea of how he would design the uniforms of the Greek delegation at the Olympic Games, providing a minimalist vision that conveys the values and identity of the country through colors and textures.
An intersection of technology and design that would facilitate a very extensive process, such as prototyping, pattern making, production, shooting, etc., leading up to this proposal. “I am excited by the potential of AI and other emerging technologies to transform our approach to design, making it more efficient, personalized and accessible to a wider audience.”
So real that it's scary. The truth is that the abuse of AI can replace infinite human professions and skills, but also shorten processes that combine craftsmanship and technology.
